Data Privacy & How We Handle Brand Information

Privacy

🔒 Data Privacy & How We Handle Brand Information

At Seshes.ai, we believe trust is earned — not assumed.
That’s why we’ve built our entire platform with data transparency and brand safety at the core.

This article explains what data we collect, how we use it, and how we protect your information throughout every Sesh.

🧩 What Data We Collect

When you use Seshes.ai, we only collect the data needed to run your reports and improve the insights you receive:

1. Brand Information You Provide

  • Brand name, URL, and any topics or keywords you add

  • Optional competitor names or product categories

  • Optional personas or prompts you create for your analyses

2. Usage and Performance Data

  • When you run a “Sesh,” we log which LLMs were queried, how long it took, and whether it succeeded.

  • We use anonymous usage metrics to improve speed, caching, and stability.

3. Analytics Connections (Optional)

  • If you connect Google Analytics 4 or Google Search Console, your OAuth tokens are stored securely in Google Secret Manager and encrypted at rest.

  • We never share, sell, or expose your GA4 or GSC data to any third party.

🔐 How We Store and Protect Your Data

Your data is encrypted in transit (HTTPS/TLS) and at rest in our Google Cloud SQL database.
We also use:

  • Google Secret Manager for API keys, OAuth credentials, and private tokens

  • Scoped IAM roles to restrict access between Cloud Run services

  • Regional data residency (U.S. servers only during early access phase)

Access to your brand data is strictly limited to your authenticated account. No public endpoints expose your brand’s private information.

🧠 How We Use Data to Improve Reports

When you run a Sesh, we analyze publicly available information and LLM responses — not your private business data.
We use your keywords, topics, and prompts to generate context, but those are stored only within your workspace.

Aggregated, anonymized insights (like “average visibility trends by industry”) may be used to improve AI model performance, but never in a way that identifies your brand or content.

❌ What We Don’t Do

We don’t:

  • Sell your data or analytics to advertisers

  • Use your brand prompts to train third-party AI models

  • Access your internal analytics or content without your explicit authorization

🌎 Future Regional Privacy Support

As we expand to new regions and languages, we’ll align with each market’s privacy laws — including GDPR, PIPEDA, and Australia’s Privacy Act.
Our long-term goal is full compliance across all supported territories.

💬 Questions or Requests

If you’d like to request data deletion, export your brand’s stored data, or ask about our privacy practices, contact:
📧 support@seshes.ai

Seshes.ai was built for marketers — not data brokers.
Your insights are yours, and our job is to make them smarter, safer, and more actionable.